The term 'underground', first coined in the 1970's, means music that has remained true to it's real and loyal fans, and has not sold out to 'mainstream' culture.
Emo music is a good example of this, as most of it's bands have appealed to alternative hardcore audiences. The movement itself broke off from the mainstream hardcore punk movement of mid-1980's, and was pioneered for several years by bands such as Rites of Spring and Embrace.
Like many other underground subgenres, emocore retained it's own small fan-base for a long time, specifically until the 00's, in which time period bands such as Jimmy Eat World started to emerge and redefine the scene, without being labelled as sellouts. There are a few obvious differences between underground emocore and mainstream emocore, stylistic differences, which can be seen in various music videos.
An example of this is Enter Shikari's 'Sorry You're Not A Winner' video. Though this song is very popular and mainstream these days, the band was small at the time of it's release. Because of this, the video was filmed on a low budget at a friends house, using friends as extras, and on substandard cameras, with mostly handheld shots. This is in stark contrast to mainstream emocore music, and example being Alkaline Trio. The song 'Time To Waste' by Alkaline Trio was filmed in a big empty warehouse, with sweeping camera shots, smart dressing, and general high quality, stylistic footage.
These differences, though perhaps being due to budget, reflect the nature of the band's music, and give real insight into themselves as well as the fan base.
In our music video, we are going to try and create a mainstream looking product, in a similar style to bands such as Alkaline Trio and Jimmy Eat World. We will do this through the means of camera work and mise-en-scene, but also blending elements of underground emocore into it, such as the grungy narrative.
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