Poster

Part of our ancillary task was to make a poster, or page of a magazine, to advertise the digipak which we were creating. It needed to consist of our digipak, as well as release date, website and other information.

Above is the final poster, which we made with an A4 aspect ratio as the advertisement was for a magazine.

When creating the poster, I wanted to encompass the style of the digipak, and reflect it's themes of decay, brickwork and faded colours. Despite this, I also wanted to give it the interface of a modern, and somewhat vibrant product as to appeal to a wider audience and make the poster stand out, as to catch people's attention.

I realised the focal point of the poster was going to be the digipak, and so I made this considerably brighter than the rest of the poster by using burn and dodge tools in photoshop, to create the impression that a light was being cast on the digipak. I put the side and front-cover of the digipak side by side and skewed them, as to create a 3d looking projection. I then copied this into a new layer, flipped it vertically and re-skewed it to align with the main picture. I then used a transparent gradient on the bottom half, and this created the impression that the digipak was being reflected off the surface that it was stood on.

I used a brick wall texture in the background as to reflect the main themes of the digipak. I then used a dark grey metallic surface in the foreground; this is where I placed the digipak, and so the metallic surface was needed to make the reflection look genuine> I created this look by creating gradients, and using dodge tools to render areas to create a light glare effect.

I used the font of the 'Jimmy Eat World' title on the album for the poster album title, as this font is very spacious and bold, as to create an epic looking poster heading. I made this a light cream colour, as to give the impression of an aged white title, fitting in with the decay theme. The text introducing the album I skewed to make 3d, and placed next to the digipak with a reflection, to fit in with the rest of the poster as well as to stand out.

At the bottom of the poster I put the Jimmy Eat World website URL, with a subheading saying 'preorder', as this is something which many people put on album advertisements. I also used small logos of napster and itunes, for people to see where they could buy the digipak from.

Overall, I thought the poster turned out to be a success, as the composition of the poster fit in with ones we had researched, but stood out in it's own way in accordance with the themes of the digipak, both by using themes of dereliction as well as a modern and glamorous looking edge, in terms of the font, colours, and presentation of the digipak.

Digipak

Half of our ancillary task was to create the cover for a digipak, to contain the album of the band as well as the promotional music video. In designing the digipak, I wanted to stylistically capture the messages that are transmitted in the song 'Pain', and so I decided on the theme of broken down brickwork, representing 'futures' (the album title) in a negative manner. I also wanted to create an ironic juxtaposition with the fonts, and so used majestic looking fonts for the front cover, in irony to the brickwork. For the back cover, I wanted the track list to blend in more with the texture, and so used shreds of paper with the songs type-written on, to fit in with the emo genre. Below is the front and back cover of the digipak.

For both the front and back covers of the digipak I used a royalty-free texture of a broken brick wall, and used burn and dodge tools on photoshop to edit the lighting of them. I also pasted in a lightbulb for the back cover, and use burn and dodge tools to make this look realistic, and blend in with the rest of the cover. On the bottom of the back cover is the barcode and logos of the label and other relevant companies, also including the website of the band.

Overall I considered the digipak to be a success, and reflected the style of the song we had done the music video for. It both carried through stylistic elements of the video, as well as introducing a theme for the album, which is decay, and the idea of a negative future.

Filming - Day two

Our second day of filming was focused on the narrative shots of the protagonist, in his bedroom, reflecting and then ripping apart pieces of paper. What we identified as a crucial element in these shots is the contrast in mood between the shots before the guitar solo, and during it. The difference between the two is that before the guitar shots, we needed to create tension, and did so by using dolly shots and tripod shots. I also instructed the actor to present himself as tense, and he did so by grabbing his hair, and looking downwards reflectively.

We realized that using a dolly on a carpeted floor would be an issue, as the wheel protectors on the dolly would rub against the floor, creating friction and vibrating, thus shaking the shot and adding noise to the clarity of the picture. We sought a solution to this problem, and found pieces of smooth wood that we could use underneath the dolly to provide a smooth surface for it, as pictured below.

Displayed on the right is the mess of paper that we used for the protagonist to rip up and throw about during his fits of anger during the guitar solo. We arranged them so they filled up the biggest possible space on the floor, allowing for the actor to rip them up and throw them about easily.

Below are screen captures of the footage we took on day two of filming. The top row are all smoothly taken shots, building the tension of the video. The bottom row of shots are all during the guitar solo, within which all the camera shots are handheld, and all involve a lot of movement. We plan on cutting very fast between these, to further enhance the energy of the sequence.

Overall, the day was a success, and ultimately got us one step closer to producing a finished music video. At present, we still have the narrative shots in the protagonist's mind to film, as well as the band shots, both of which we plan to film as soon as possible.

Music Advert Research

These are examples of adverts that have appeared in music magazines showing new CD releases. They are not from the same genre of music as our project although many of the conventions remain the same as they would in other genres.
The product being advertised is featured heavily in the adverts; taking up a large section to allow readers to properly see it, so that if they come across it in a shop they will know what it is and will recognise it.
Adverts will also often mentioned features within the album which the public will already be aware of, such as singles that have been released or in the case of a compilation album, the popular artists featured. Also featured are method of getting hold of the record, such as popular shops and websites it is available at. The record company responsible for the product are also mentioned.
The date of release is also mentioned in both of these adverts and would appear to, understandably be, an important factor.
The bottom advert is for a compilation of UK MCs and therefore maintains a gritty, underground feel to fit with the music being advertised where as the above advert has more of a clean, professional feel which is also very simplistic.