Poster

Part of our ancillary task was to make a poster, or page of a magazine, to advertise the digipak which we were creating. It needed to consist of our digipak, as well as release date, website and other information.

Above is the final poster, which we made with an A4 aspect ratio as the advertisement was for a magazine.

When creating the poster, I wanted to encompass the style of the digipak, and reflect it's themes of decay, brickwork and faded colours. Despite this, I also wanted to give it the interface of a modern, and somewhat vibrant product as to appeal to a wider audience and make the poster stand out, as to catch people's attention.

I realised the focal point of the poster was going to be the digipak, and so I made this considerably brighter than the rest of the poster by using burn and dodge tools in photoshop, to create the impression that a light was being cast on the digipak. I put the side and front-cover of the digipak side by side and skewed them, as to create a 3d looking projection. I then copied this into a new layer, flipped it vertically and re-skewed it to align with the main picture. I then used a transparent gradient on the bottom half, and this created the impression that the digipak was being reflected off the surface that it was stood on.

I used a brick wall texture in the background as to reflect the main themes of the digipak. I then used a dark grey metallic surface in the foreground; this is where I placed the digipak, and so the metallic surface was needed to make the reflection look genuine> I created this look by creating gradients, and using dodge tools to render areas to create a light glare effect.

I used the font of the 'Jimmy Eat World' title on the album for the poster album title, as this font is very spacious and bold, as to create an epic looking poster heading. I made this a light cream colour, as to give the impression of an aged white title, fitting in with the decay theme. The text introducing the album I skewed to make 3d, and placed next to the digipak with a reflection, to fit in with the rest of the poster as well as to stand out.

At the bottom of the poster I put the Jimmy Eat World website URL, with a subheading saying 'preorder', as this is something which many people put on album advertisements. I also used small logos of napster and itunes, for people to see where they could buy the digipak from.

Overall, I thought the poster turned out to be a success, as the composition of the poster fit in with ones we had researched, but stood out in it's own way in accordance with the themes of the digipak, both by using themes of dereliction as well as a modern and glamorous looking edge, in terms of the font, colours, and presentation of the digipak.