Friday, 4 March 2011

Music Advert Research

These are examples of adverts that have appeared in music magazines showing new CD releases. They are not from the same genre of music as our project although many of the conventions remain the same as they would in other genres.
The product being advertised is featured heavily in the adverts; taking up a large section to allow readers to properly see it, so that if they come across it in a shop they will know what it is and will recognise it.
Adverts will also often mentioned features within the album which the public will already be aware of, such as singles that have been released or in the case of a compilation album, the popular artists featured. Also featured are method of getting hold of the record, such as popular shops and websites it is available at. The record company responsible for the product are also mentioned.
The date of release is also mentioned in both of these adverts and would appear to, understandably be, an important factor.
The bottom advert is for a compilation of UK MCs and therefore maintains a gritty, underground feel to fit with the music being advertised where as the above advert has more of a clean, professional feel which is also very simplistic.

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