Thursday, 31 March 2011

Digipak

Half of our ancillary task was to create the cover for a digipak, to contain the album of the band as well as the promotional music video. In designing the digipak, I wanted to stylistically capture the messages that are transmitted in the song 'Pain', and so I decided on the theme of broken down brickwork, representing 'futures' (the album title) in a negative manner. I also wanted to create an ironic juxtaposition with the fonts, and so used majestic looking fonts for the front cover, in irony to the brickwork. For the back cover, I wanted the track list to blend in more with the texture, and so used shreds of paper with the songs type-written on, to fit in with the emo genre. Below is the front and back cover of the digipak.

For both the front and back covers of the digipak I used a royalty-free texture of a broken brick wall, and used burn and dodge tools on photoshop to edit the lighting of them. I also pasted in a lightbulb for the back cover, and use burn and dodge tools to make this look realistic, and blend in with the rest of the cover. On the bottom of the back cover is the barcode and logos of the label and other relevant companies, also including the website of the band.

Overall I considered the digipak to be a success, and reflected the style of the song we had done the music video for. It both carried through stylistic elements of the video, as well as introducing a theme for the album, which is decay, and the idea of a negative future.

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